It’s been a flat week in the markets for tech. Following a sector-wide boost following Apple’s encouraging earnings call, it seems like excitement might have died down already.

So this week I’m looking at some big shake ups.

Two moves in particular have my attention…

FIrst, Twitter has found its new CEO. 

Former chair of global advertising at NBCUniversal, Linda Yaccarino, will take over operations of Twitter in about six weeks, according to current CEO Elon Musk.

To many, the hiring still comes as a surprise despite Musk announcing he would be looking for a new chief executive when he first bought the company for $44 billion in October of last year.

Yaccarino’s background in advertising seems to address one of the biggest issues of Twitter in the Musk Era.

High-profile brands like General Motors and United Airlines pulled their paid ads shortly after Musk took over the social media platform, citing concern over his leadership and how he was (or wasn’t) addressing content moderation.

With 90% of Twitter’s revenue coming from ads, the priorities behind the hiring certainly make sense.

Elon Musk reportedly will continue to serve as an executive chairman and chief technical officer.

While this change appears to be a return to normalcy for Twitter, Apple’s newest project takes them into uncharted waters.

Apple is developing an “augmented reality” headset that is expected to retail for around $3,000.

Unlike its other products, this would be a first-of-its-kind release with little to no existing market.

The headset, unlike “virtual reality” headsets like the Oculus Rift, which provide graphical overlays without being a completely enclosed experience.

Virtual reality headsets have struggled to find a market, so Apple’s experimental design is a hard shift from its usual strategy of making the sleekest and most user-friendly version of already popular products.

With that, here’s what I’ve got my eyes on this week…

	Linda Yaccarino is Twitter's new CEO: What to know about Elon Musk's pick Elon Musk has tapped NBCUniversal advertising sales chief Linda Yaccarino to succeed him as Twitter’s CEO. Read more…
	Apple Is Breaking Its Own Rules With a New Headset Apple’s soon-to-be-revealed mixed-reality device will likely cost $3,000, requires a separate battery pack and is still experimental. Read more…
	Ex-ByteDance employee claims China had ‘supreme access’ to all data China had “supreme access” to all data held by TikTok’s parent company Bytedance, including on servers in the United States. Read more…
	Biden administration unveils an AI plan ahead of meeting with tech CEOs The White House on Thursday announced a series of measures to address the challenges of artificial intelligence. Read more…
	SpaceX launches 56 new Starlink satellites, lands rocket at sea The nearly 330-foot rocket returned to Earth less than nine minutes after launch and landed on the SpaceX drone ship. Read more…