
Posted September 29, 2023
By Sean Ring
Google’s Quarter-Century Of Dominance
Sean here, and today, we're diving deep into the labyrinthine world of Google. The tech giant celebrated its 25th birthday this week, and what a rollercoaster it's been!
A quarter-century of innovation, disruption, and, let's be honest, a fair bit of controversy.
Miami, 1999
The February before I moved to London, I took a trip to South Beach with my friends Larry and Doc.
We had an exciting time watching all the models get suntanned. I also nearly passed out from one of those alco-slurpees from Wet Willie’s.
But I’ll never forget a conversation I had with my dad on the pay phone. John Ring was a long-distance truck driver before he met my mother. So, he knew the roads of the United States like the back of his hand.
I remember telling him where I was, and then I heard a long pause.
Next, he says, “Look over your shoulder. Is there a Shell station there?”
I turned around and nearly fell over. There was a Shell station exactly where he said there was one.
It was better than a magician pulling a rabbit out of his hat!
Of course, it’d be much easier if I had a map. Or a map on a phone. If my phone had a screen. Then again, that stuff wouldn’t be invented for nearly a decade.
But Apple invented the iPhone, and Google produced Maps. The rest is history.
So, let’s raise a glass - not Google Glass - to Google, twenty-five years young today.
But let’s also reflect on the not-so-great stuff as well.
The Good: Pioneering the Information Age
Search Engine Revolution
First and foremost, Google's search engine. It's the cornerstone of their empire. Remember the dark ages of AltaVista, Lycos, and Ask Jeeves? Google swept them into the dustbin of history. With its PageRank algorithm, Google revolutionized how we find and consume information. It's the modern-day Library of Alexandria, except it fits right in your pocket.
Android: The Democratizer
Android, Google's open-source OS, has been nothing short of revolutionary. Android was the great equalizer in a world where Apple's walled garden could have monopolized the smartphone market. It's not just a smartphone OS; it's a ticket to the digital world for billions in emerging markets.
Google Maps: The Modern Compass
Google Maps has changed the way we navigate our world. It's not just about finding your way from point A to point B; it's about discovering new places, from that hole-in-the-wall café to a scenic detour you'd never have found otherwise.
Google Scholar and Google Books: The Academic Goldmine
Google Scholar and Google Books are godsent for researchers, academics, and curious minds. They've made millions of papers, articles, and publications accessible, breaking down the barriers to knowledge.
Google Drive and Workspace: Collaboration Unleashed
The suite of Google Drive, Docs, Sheets, and Slides has transformed how we work and collaborate. Gone are the days of emailing attachments back and forth. Real-time collaboration is now the norm, not the exception.
The Bad: The Price of “Free”
Data Mining: The Invisible Trade
Google's services may be “free,” but make no mistake, you're the product. Every search query, location you visit, and video you watch—it's all data and monetized. It's a Faustian bargain many of us willingly enter. But at what cost?
Censorship and Algorithmic Bias
Google's influence on what we see or don't see is enormous. Whether de-ranking certain news sources or complying with authoritarian regimes, Google has shown it's willing to be the gatekeeper of information, for better or worse.
Anti-Competitive Shenanigans
Google's dominance has led to several anti-competitive practices. From prioritizing its own services in search results to making it difficult for users to switch to competitors, Google has often used its market power to stifle competition.
The Ugly: Ethical Quagmires and Missed Shots
Project Maven: Crossing the Line
Google's involvement in Project Maven, a Pentagon initiative focused on AI and drone technology, was a stark reminder that tech companies aren't only about making our lives easier. They're also entangled in ethical dilemmas with real-world consequences.
Google+: The Social Network That Wasn't
Google has had its fair share of flops, and Google+ tops the list. Despite its aggressive push, including forcing it upon YouTube users, it never caught on. Google eventually shut it down. It teaches that not even Google can force a product into success.
Google Glass: Ahead of Its Time or Just Ill-Conceived?
Remember Google Glass and all its Glassholes? It promised to bring augmented reality into the mainstream but became a punchline for tech elitism and privacy concerns.
Wrap Up
So, as we toast to Google's 25th, let's do so with a grain of salt. The company has been a driving force of technological progress, but it's also a cautionary tale of what happens when too much power is concentrated in too few hands.
As a paleo-libertarian, I champion free markets and innovation.
But I also value privacy and individual autonomy.
Google's journey embodies the tension between these ideals. It's a company that has enriched our lives in countless ways but also poses questions about privacy, ethics, and the concentration of power we can't ignore.
Here's to hoping that Google's next twenty-five years aren’t only about relentless innovation but also about greater responsibility and accountability.
Until next time, keep your eyes open and your data private.
