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How Much Does It Cost to Build A Website for A Small Business?

desktop screens with the web design page | feature | How Much Does It Cost to Build A Website for A Small Business?
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In This Article:

Essentially, the answer to the question ‘how much does it cost to build a website for a small business’ boils down to how much work is involved and who does the job.

How Much Does It Cost to Build A Website for A Small Business, Plus Tips

The main factors that determine the question ‘how much does it cost to build a website for a small business’ are:

  • The size of your site
  • The complexity of what is required
  • Who you hire to do the work – a professional, a semi-professional or student, or attempt to do the work in-house.

A professional, nice-looking 10-page website is going to set you back a lot less than a highly customized 40-page website with multi-functioning components.

For a small business (i.e., small/medium-sized), you should look to spend anywhere from around $1,000 to $10,000. Of course, this is quite a range in cost, so let’s look at a breakdown for a more realistic estimate of how much it costs to design and develop a small business website.

Hiring a Professional

developers are listening to customer | Hiring a Professional | How Much Does It Cost to Build A Website for A Small Business?

If you’ve no inclination or are just too busy, hiring a professional to design and develop your website is probably your best option. It’s likely that you have tried to check out prices on web developer sites, but come up with nothing, or pricing seems too high or too low.

In 2020, a web designer’s average going rate to build a small business website is typically $3,000-$6,000. This can be as much as $20,000, but that largely depends on the number of pages and the amount of customization needed.

Quick Tips

Some professional designers offer financing packages, so you don’t have to pay all fees upfront.

Cheap quotes can mean under-par workmanship, so always check testimonials and samples.

Factors Affecting Price

Page Volume
You might get a 10-page website built for $3,000, but if you need 25 pages, consider how much that will cost extra. As a rule of thumb, add $100 for each additional page over and above what’s included in the package.

Custom Site Layout
Nowadays, all websites are built from a template or theme – gone are the days of coding from scratch. Using a template will get you 50-60% finished straight away, but there’s still a lot of work required to customize your site the way you want. The more functions and customization, the more expensive your website will cost.

Custom Graphics & Images
Individuality can be enhanced with the use of graphics and images, giving you a unique look. However, adding complicated visual effects will require specialist editing software and a talented designer to boot.

Custom Logo
This nice-to-have addition helps build brand and trust but comes at the cost of around $500-$1,000.

Custom Programming
A WordPress plugin can provide you with the functionality you want right out of the box, but getting what you want will cost you more because of the potential amount of tinkering and testing required to be perfect.

DIY Website

The raw materials to start building your own website cost a fraction of around $300-$600.

  • Domain name — $12 per year
  • Website hosting — $100 per year, and up to $500 for over 100,000 visitors each month.
  • SSL certificate — secure your site with HTTPS protocol from as little as $10 per year.
  • Paid theme — spend a hundred dollars or so and get a good quality theme.
  • Stock photos – try your hand at making your own high-quality photos, but otherwise, check out royalty-free sites for free or bargain stock photos. Ideally, you’ll likely spend $50-$200.
  • Premium plugins – $100-$200 for quality plugins that work as advertised.
  • Your time – if you factor in the time spent, your costs will increase, but you’ll also gain a lot of experience. Twenty to forty hours is typical for someone with an understanding of web building, but double this at least if you’re a beginner.

Things to Avoid

one man is pointing at the desktop screen full of coding | Things to Avoid | How Much Does It Cost to Build A Website for A Small Business?

Faulty tech – as mentioned, spending a little on the theme and plugins can save you money in the long run. Untested and shoddy coding can result in security breaches, site instability, and software issues. Use named brands with good genuine reviews.

Supposed experts – it sounds harsh, but don’t take anyone’s word when they say they know what they’re doing. Make sure you do your homework, and if hiring someone, check out their previous work and vet them thoroughly.

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Has this guide on “how much does it cost to build a website for a small business” been helpful? Have you any other advice for our readers? Let us know in the comments section below.

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